Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

Marketing - Essay Example Here several different aspects of the company like, marketing tools used by the company, the issues faced in terms of the customers, control system issues faced by the company and several other elements will be discussed. Overview of Company The Hong Kong and Shanghai Banking Corporation Limited (HSBC) group is one of the most global banks and the company has been able to reach out to a wide range of markets. Most of the principal companies of the group opened over a century ago and the companies have had a wide range of achievements and also provide excellent variety. The company has differentiated its brand name and image and is recognised by the slogan of ‘The World’s Local Bank’ (HSBC, 2011). The bank is headquartered in London and is among the largest banking and financial services organisation. The company has over 8000 offices across 87 different countries and is listed on the London, Hong Kong, Paris, Bermuda and New York stock exchanges. The company cater s to a wide range of customers and serves as many as 100 million customers across the globe based on four of its main services, i.e. Performance financial services, commercial banking, Private banking and also the global banking (HSBC, 2011). Reasons for Choice The main reason to choose this bank is the international nature of the bank. Also, HSBC is among the very few banks equally famous in Europe, America as well as Africa and Asia. The company’s brand name and image that it has created allows it to become a name for every home. Also, HSBC has been extremely successful in marketing itself over the years and the bank has developed a strong brand image across the globe. Hence this is worth studying. SWOT Analysis of HSBC The table below provides a gist of the SWOT of HSBC. A detailed analysis has been included below the table Strengths Weaknesses * Strong Brand Image * Well Capitalized * Strong Market Presence * Global Presence * Excellent Marketing Strategies * Strong Perfo rmance During the economic slowdown as well * Strong use of Information Systems * Excellent Online Systems * Strong ability to stay in track with market need * Focus on different target markets * Strong and well developed marketing strategies at a global level * Although the company has performed well during the economic slowdown, higher risks and compromise of activities has been present * Large losses due to the Sub Prime Crisis * High Mortgage rates, without considering the external fall in rates * Employee Issues * Lacking strong customer care * Brand Image * Loss of the global marketing director Peter Stringham led to various confusions and chaos Opportunities Threats * The strong capitalization of the company opens various options to acquire better assets * Available capital for take over * HSBC has a strong position in the market and this can be used effectively to outperform other banks * Trusted Bank across the globe thereby giving it higher chances for better recognition w orld wide * Issues like the Sub Prime *Falling property rates leads to higher defaults from the home owners there by leaving the bank with high bad debts * Recent financial losses has impacted the customers as well as the stakeholders thereby leading to reduced trust in the bank HSBC has created a business and brand image which has been constant across the world. The company has been able to make a number of acquisitions across the globe and HSBC has been gained great success in terms of the corporate

Written statement about educational psychology (Human Development) Personal

Written about educational psychology (Human Development) - Personal Statement Example My interest in human psychology and educational background make me a suitable candidate to get admission in the University of Colorado’s master degree program. I believe that a master degree in this field will definitely help me achieve my personal and professional goals. One main reason for applying in this program is related to my professional life. I want to establish my career in the field of educational psychology, and that is only possible if I get an opportunity to get a master degree from a prestigious university. University of Colorado is known for its highly qualified faculty not only in field of educational psychology (human development) but also in all other courses being offered by the university. It is due to the well-experienced faculty of the University of Colorado, that I have taken my decision to do masters from this great university. I want to complete my education under the guidance of well-experienced faculty of the University of Colorado, as it will help me become a professional in the field of educational psychology. After completing my education, I want to use my knowledge and skills to ensure proper child development, to bring productive changes in the lives of children, and to make children come out of educational stress. I want to be skilled in using educational and psychological assessment techniques to help children who face difficulties in learning and social adjustment. I believe that a country can progress only if its citizens get high quality education from the top universities of the world. I have collected facts about the universities, which offer Master in Education Psychology (Human Development) program and after analyzing all facts and issues, I have made up my mind to pursue the master degree from the University of Colorado because it provides highest quality education in all fields of study. I believe that the